CELEBRATING 50 YEARS OF HERITAGE SINCE—1974
At the core of ROYCE New York it has always been family and our unrelenting passion for craftsmanship. For our 50th anniversary we are honored to welcome a new family of New York City creative & style icons to embody Royce’s enduring legacy.
Creative directed & photographed by Djiun Wang.
Featuring Igee Okafor, Mayela Vazquez, Chun Wai Chan, Felix Kunze, Denise Chingkiat-Harmon, and Adam Hyndman. Set in the penthouse suite of The Edition Hotel, the campaign pays homage to the original location of the ROYCE workshop and store in the Flatiron District.
SHOP THE COLLECTION
INSIDE THE HEART OF ROYCE
ROYCE New York was built on Bauer family’s love of leather, generations of craft, and passion for creating one of a kind gifts.
Filmed inside the ROYCE New York workshop and warehouse, the campaign features the heart of the brand — the dedicated team of craftsmen and master stampers who take pride in every single product that is created.
Film directed by Kathryn Page, cinematography by Flavio Melgarejo, and creative directed by Djiun Wang.
WATCH THE FILM
SHOP ROYCE CLASSICS
Over the years as our family business has grown from one generation to the next, but in changing times, some brand classics have stood the ultimate test of time.
SHOP CLASSICS
REMEMBERING THE
FOUNDER of ROYCE NEW YORK
“At a young age, from his paper routes as a youth to road trips across America selling his father’s leather accessories, Harold Bauer was a bona fide hustler, a true entrepreneur in the making.”
ABOUT OUR FOUNDER
